OVER THE
COUNTER
The over-the-counter (OTC) industry refers to the market for non-prescription, consumer healthcare products that are available without a prescription. These products include medications, supplements, and various healthcare items that consumers can purchase directly from retail stores or online without the need for a doctor’s prescription.
PACKAGING REGULATIONS
OTC products, just like prescription medications, are subject to strict regulations concerning their packaging. These regulations are put in place to ensure the safety and efficacy of the products, as well as to provide clear and accurate information to consumers. Packaging for OTC products often includes labeling requirements, child-resistant packaging for certain products, tamper-evident features, and specific instructions for use.
BRANDING AND MARKETING
Packaging plays a crucial role in marketing OTC products. It’s often the first point of contact between a consumer and the product, and effective packaging can influence purchasing decisions. OTC brands invest in eye-catching, informative, and persuasive packaging to differentiate their products on store shelves and online marketplaces.
INNOVATION
OTC packaging is not static; it evolves along with advancements in packaging technology. Manufacturers often look for innovative packaging solutions that can enhance product shelf life, improve user-friendliness, and even offer features like single-dose packaging to ensure proper dosing.
WE’RE HERE TO HELP YOU
We are happy to help you find the right packaging for your product and packaging process. This includes the above treatments, but also the barrier properties that protect your product as well as options that improve your product’s user friendliness and sustainability. Such as adding a reclosable or refilling option and pouring through the same spout. We work together with you to find packaging that is optimal for your packaging line and easy to use for consumers. We can also help you with unique packaging in collaboration with Studio One Eleven.
CONVENIENCE PACKAGING
Some OTC products, like single-dose blister packs or travel-sized containers, are designed for convenience. This type of packaging is ideal for consumers who are on the go or need to take their medications or supplements with them.
SUSTAINABILITY
The packaging industry, including the OTC sector, is increasingly focusing on sustainable and eco-friendly packaging materials and practices. Consumers are becoming more environmentally conscious, and many OTC companies are transitioning to packaging solutions that reduce waste and environmental impact.
GET INSPIRED
Our customers regularly have packaging requirements that demand a special solution. Discover our previous projects with examples of these special requirements and the concepts that we developed with our customers. Do you have a similar requirement? We will be happy to help you develop your flexible packaging!
THE RIGHT PRODUCT
We can offer a fully customized packaging solution for your products. The bottles and closures can be offered in different sizes and colours and special features or decoration are also possible. This way a full packaging solution can be offered for every suitable product. Thanks to our wide-ranging expertise, we are able to help you with every packaging solution.
THE RIGHT PRODUCTS
We can offer a fully customized packaging solution for your products. The bottles and closures can be offered in different sizes and colours and special features or decoration are also possible. This way a full packaging solution can be offered for every suitable product. Thanks to our wide-ranging expertise, we are able to help you with every packaging solution.
GET IN TOUCH
If you have questions about our packaging solutions or if you want to discover the best packaging for your product, there is a simple way to get in touch with us.
