Market trends are also causing customers to adjust their perspective. “Not only materials are being looked at, but also solutions. For example, customers are more often opting for a refill solution. On top of that comes the premiumization and personalization part. Nowadays, everyone wants something new and unique. To meet that need, we have added Studio 111 to our services. This design studio came straight from America and thinks visually and innovatively. As a result, we have different conversations with our client. We are not just a supplier, but we think along with them about the best packaging solutions. Our business is no longer just about cost price and materials, we want to be the ideal sparring partner,” says Baudet.
Berlin Packaging has its roots in America. In 2016, the company acquired Italy’s Bruni Glass, setting foot in Europe for the first time. Further expansion was therefore a no brainer: in 2019, the company acquired the Dutch company Novio Packaging and also has branches in Spain, Portugal, Germany and Switzerland. And more acquisitions are in the pipeline. “We want to continue the expansion in Europe, but we are also moving into the Asian Pacific. Our ambition is to be the largest in three continents,” explains Hans Toussaint, Purchasing Director at Berlin Packaging. At each location, the ‘think global, act local’ mindset is strongly adhered to. “We are all local companies with European clout. Each location has its own business operations, size and culture. However, we all do it under the same banner.”